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World Cup12886

As the quarter finals kick off in what is officially the most watched World Cup in history, we examine the winners and losers in financial terms. FIFA lists 22 official partners, sponsors and supporters - brands that between them are spending more than a billion dollars for the honour of having their names associated with the event. But is it right that all the money they're spending, and gaining in brand exposure, should be going to FIFA itself, and not to the host nation Brazil? #FullPodcastAvailable #Podcasts


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