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Cheap Like an Old Lawn Chair

Another substitution you can make that will have a dramatic impact on your sales is to use “Most Affordable” in place of “Cheapest”. When you say “this is the cheapest option we have” many customers will visualize a rickety old lawn chair that’s in danger of collapsing in a slight breeze. It’s cheap, poorly made and not worth anything. By changing to “this is the most affordable option we have” it sounds more positive and doesn’t devalue the product you’re selling. #sales #communication


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