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#Podcast Listening Now A Bigger Part Of Media Diet

#Podcasting is maturing as a medium, and it’s a valuable medium for brands and businesses, with as Edison’s Tom Webster describes it ‘huge opportunities to unlock the money in the #podcasting market’. The concept of ‘The Show’ rather than ‘The #Podcast’ may give the medium a much more mainstream connection to media consumers. That said, whatever you call your #podcast, the numbers tell the story, #podcasting continues to get a bigger share of ear year on year. #businesstalkintro


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