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ITV Minority Stake in YouTube Channel Mum

U.K. television network ITV has acquired a minority stake in Channel Mum, a YouTube channel aimed at young mothers. The move represents the company’s first investment in a Multi-Channel Network. Channel Mum was set up by Siobhan Freegard with a group of vloggers sharing their real-life experiences of every aspect of motherhood. #EntertainmentBiz


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