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How an Unintended Messages Can Lose You a Sale

The intended message is a good one.... “there is no need to worry because you’re covered.” However the unintended message is “it may not work for you, in fact that happens so much we have a 30 day money back guarantee. When it doesn’t work for you, you’ll need to return it and wait for us to refund your money.” Clearly the unintended message in this presentation is not going to lead to a sale. #sales #salestraining #selling

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