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The Hidden Message in Some Guarantee Presentations

Too often what we intend to say to our customer about the guarantee doesn’t match the hidden (or unintended) message behind the words we use to present it. For might hear a guarantee presented this way. “....and it comes with a 30 day money back guarantee. So if it doesn’t work out for you, just return it and we’ll refund your money.” #sales #selling #communication #salestraining


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