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Wanda Cinemas Mtime Merchandise Partnership

China’s largest theater group, Wanda Cinemas, has signed a deal with online movie ticketing service and media company Mtime to co-develop new businesses intended to drive online customers to physical stores. The agreement comes after Mtime announced it will build merchandising centers in Wanda’s theaters. http://goo.gl/t5t7H6 #EntertainmentBiz

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