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Marketplace marketplace

Using colleges' names? They're looking for you.

It’s that time of year again — college students are back on campus. It’s also the busy season for college- and university- licensed merchandise, from hoodies to umbrellas. The collegiate merchandise market takes in $4.6 billion in annual sales. That’s up from $2.9 billion 10 years ago. And the revenue from those licenses is fiercely protected. #FullNewsAudioAvailable


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