See More Hear More Watch More Hear More Get on iTunes
KO Sales Coach KOSalesCoach

Defining the Impulse Buyer

Impulse buyers are very, impulsive.Impulse buyers hear about something, or something gets their attention and they have to have it. In his 1987 paper “The buying Impulse”, Dennis Rook defined Impulse buying as…a sudden, often powerful and persistent urge to buy something immediately. #sales #selling #salestraining #salesperson


More from