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What is Star Wars?

The transformation of the fan-made greeting "May the 4th be with you" into the foundation of an annual Star Wars publicity storm had the sharp smell of cynicism. But this week it seems quaint. Force Friday, a new, wholly corporate creation, will close this work week on September 3rd. The day is an announcement and celebration of the toys and merchandise fans will see by this holiday. #TalkPodcast #BusinessPodcast

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