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Facebook Appeases Advertisers

Facebook is changing the way it charges for video ads to satisfy advertisers. Advertisers can choose to pay only for impressions generated when their entire ad is visible on the screen. In ad speak, it’s known as 100 percent viewability. http://recode.net/2015/09/17/facebook-gives-advertisers-option-to-pay-for-video-ads-that-people-can-actually-see/ #tech

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