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Variety Variety

Viacom Primetime TV Ad Cuts

Viacom, which has suffered significant ratings declines in recent months, will in October begin to run fewer minutes of commercials in primetime on all of its networks. Viacom will award its biggest advertisers more ads that appear in the first slot of a commercial break as well as promotions that are woven more closely into programming. http://variety.com/2015/tv/news/viacom-primetime-tv-advertising-cuts-1201598646/ #EntertainmentBiz

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