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A Step Closer to ‘One Google’

At Advertising Week in New York, Google introduced new ad features that make use of its very broad reach across the Internet, as it wages a heated battle with Facebook and others over digital spending. Advertisers can upload customer Gmail addresses and deploy them in targeted campaigns along with search and YouTube. http://recode.net/2015/09/28/with-new-ads-features-using-youtube-mobile-and-gmail-a-step-closer-to-one-google/ #tech

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