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Smart Marketing Transformed EpiPen Into $B Product

NPR's Robert Siegel talks to Bloomberg Business reporter Cynthia Koons about how the cost of EpiPen, which fights severe allergic reactions, has increased so much in the past year alone. More Info: http://www.npr.org/2015/09/30/444790880/how-smart-marketing-transformed-epipen-into-a-billion-dollar-product #FullNewsAudioAvailable #NPR

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