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ABC Family Changes Name to Freeform

ABC Family, which for more than a decade has focused more on young women rather than families, has announced that in January it would begin calling itself Freeform. The change reflects their strategy to keep the network focused on viewers 14-34 — a group it dubbed “becomers.” http://www.thewrap.com/inside-abc-family-freeform-name-change-decision/

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