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Mike Grigsby’s Strategy for Combating Analysis Par

According to Mike Grigsby, your business is like an iceberg —there’s a lot happening below the surface, but you can’t see it without analytics. Grigsby is the SVP of Strategic Business Analytics at Targetbase, a data-driven communications agency, as well as the author of the new book, "Marketing Analytics: A Practical Guide to Real Marketing Science." Grigsby explains that for most marketers and business leaders, analytics can be overwhelming and almost paralyzing. He offers advice on how to use data and combine it with your strategic knowledge

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