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David Hooper davidhooper

RED 005: Transparency – Should Your Audience Know - More and more people online are sharing “sensitive” information like income numbers, photos of their kids, and religious (or political) beliefs within their marketing. Is this crazy? How much personal information should you share in your marketing? In this episode we talk about the pros and cons of “transparency” in marketing. Why you should be more transparent and why you may be better off keeping your mouth shut… What You’ll Learn: ...


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