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Mark Burnett Pitching Digital Treasure Hunt

Mark Burnett is pitching a new video series concept “Finders Keepers” to advertisers at the “Final Front” showcase. He proposes to work with advertisers across mobile and digital venues to set up a treasure hunt of pop culture trivia and clues that will lead followers to a reward. http://variety.com/2015/digital/news/omnicom-final-front-mark-burnett-digital-treasure-hunt-1201613086/ #EntertainmentBiz

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