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iQIYI Spending Half of Budget on New Shows

Chinese online video platform, iQIYI says that it will spend half of its budget on new shows intended to drive up the number of paid subscribers. The company said Thursday that in 2016 it will purchase or acquire 40 new shows. Earlier this year iQIYI claimed some 5 million paying subscribers. http://variety.com/2015/film/asia/iqiyi-to-drive-subscription-with-original-content-1201618468/ #EntertainmentBiz

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