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Uber Surge Pricing Study

Researchers at Northeastern University conducted a study showing that Uber's surge prices don't necessarily lead to more drivers. After a month of hailing cars from points in Manhattan and San Francisco, they found that the number of rides sometimes went down as drivers figured there would be fewer fairs available. http://www.engadget.com/2015/10/29/uber-surge-pricing-driver-study/ #tech

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