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Here’s How Those Halloween Pop-Up Stores Work

Americans will spend $2.5 billion on Halloween costumes this year, according to a National Retail Federation forecast. A pile of that money will pass through the curious seasonal phenomenon that is the Halloween pop-up store. Packed with costumes innocent and otherwise, they appear in storefronts and shopping centers across the country, before disappearing like ghosts in the night after Halloween. more info: #FullNewsAudioAvailable


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