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036 Go-to-Market Strategy is Product Management

Subscribe: http://www.thisisproductmanagement.com/ Marc Sirkin, CMO at SpendBoss and former Director at PWC, shares how product managers can support go-to-market strategy and his advice for unlocking collaboration between product management and marketing teams. Get the latest updates from the show at www.thisisproductmanagement.com. #Podcasts #FullPodcastAvailable

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