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Viacom TiVo Partner for Ad Data

Viacom and TiVo have entered into a strategic partnership that will have Viacom using TiVo set-top box viewers data to help advertisers place commercials in more precise fashion along its various cable networks. The alliance is the first of its sort for TiVo with a media company. http://variety.com/2015/tv/news/viacom-tivo-data-advertising-1201631321/ #EntertainmentBiz

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