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Menopause: A Gold Mine For Marketers

"Over the years, many of us women have heard or used lots of euphemisms to describe menstruation: My Friend. The Curse. Aunt Flo. But code words for menopause? Not so much. Menopause was a process that was shrouded in mystery, myth and misinformation. Somehow, the reversal of menstruation, tied as it was to women's aging, was viewed as just shameful. Icky." More Info: http://www.npr.org/sections/health-shots/2015/11/09/455039878/menopause-a-gold-mine-for-marketers-fewer-payoffs-for-women #FullNewsAudioAvailable #NPR

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