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Hallmark Ads Get Edgier And More Digital

Hallmark is trying something different in this year’s holiday ad campaign for its Keepsake Christmas tree ornaments. The ads are all online videos, as opposed to old-fashioned TV spots. This very old brand is taking a very big step away from old media in the hopes of being able to reach a specific audience of millennial mothers. more info: http://www.marketplace.org/2015/11/17/business/hallmark-ads-get-edgier-and-more-digital #FullNewsAudioAvailable

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