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YouTube Red Hunting for Top-Shelf Content

YouTube has kicked off a shopping spree for top-shelf content, wooing Hollywood studios and production companies for rights to stream traditional TV shows and movies. The company wants the content as a new subscriber lure to YouTube Red, the site’s ad-free, $10-a-month service launched in October. http://www.thewrap.com/youtube-on-hunt-to-license-tv-shows-and-movies-for-subscription-service/

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