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Uber Adds Color To Prevent Mixups

Uber is rolling out a new, color-coded technology called Spot. The company is providing the devices, which appear to be long, thin LED lights, to drivers to attach to the inside of their windshield. After a rider hails a car, he or she will be asked to select a color — yellow, orange, pink, purple, blue, or green — while they wait. #tech


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