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Current's The Pub pubpodcast

WGBH’s Bob Kempf on why stations matter online

Subscribe: Public media audiences have always been subjected to an alphabet soup of brands: PBS, APT, NPR, PRI, APM, WXYZ. To an extent, this marketing nightmare has been necessitated by the organizational and technological structure of terrestrial broadcasting, in which networks with one brand identity feed content to local stations with their own brand. #Podcasts #FullPodcastAvailable


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