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Advertising Shifts Focus Toward Data

Consumer products behemoth Procter and Gamble is moving a big chunk of its advertising budget to a new company called Omnicom. P&G owns classic brands like Crest, Charmin and Bounty, and it's among the world's largest advertisers — last year it spent more than $2.5 billion on ads. more info: #FullNewsAudioAvailable


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