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DWA & Wix Team for Super Bowl Spot

DreamWorks Animation has drafted web development platform Wix.com for a multi-format promotion for “Kung Fu Panda 3.” The campaign will bow during Super Bowl 50 with a joint DreamWorks-Wix ad spot. The spot will be followed up with a multi-week, cross-platform campaign of made-for-web content, spots for exclusive online distribution and a targeted social media push. http://variety.com/2015/film/news/kung-fu-panda-3-superbowl-ad-dreamworks-wix-1201664037/ #EntertainmentBiz

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