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Screenvision to Offer Alt Events to Movie Theaters

Screenvision is getting back into the business of providing movie theaters with non-Hollywood content, such as concerts and Broadway performances, to help fill seats on weekdays when attendance is low. The No. 2 seller of movie theater ads has forged an alliance with KAOS Connect, which will be the exclusive provider of cinema events to Screenvision starting early in 2016. http://deadline.com/2015/12/screenvision-offer-alternative-events-content-movie-theaters-1201668644/ #EntertainmentBiz

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