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Tanya Smith tanyasmith

069 The Ultimate Guide to the Buyer Persona

http://www.tanyasmithonline.com/buyer-persona/ - A buyer persona helps guide decisions you make about product development, messaging, and overall marketing. It’s important to know who your prospects are, understand what they need, and engage them with compelling calls to action. Learn more in this latest episode of the Snack Size Marketing Podcast with Tanya Smith Online. #Podcasts #FullPodcastAvailable

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