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NBA Partners With Fanatics

E-commerce is increasingly invading physical retail, and the National Basketball Association is jumping on board. The league's physical stores partnered with Fanatics, an e-commerce company that sells licensed professional sports team apparel. If the store runs out of stock, employees can order online creating an endless aisle. http://recode.net/2015/12/22/new-nba-store-has-an-endless-aisle-thanks-to-e-commerce-partner/ #tech

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