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Lego Admits Movie Success Wasn't Planned

Despite Lego’s footprint in TV series and video games, the toymaker wasn’t intending to extend its brand to feature films at first. Hindsight being twenty/twenty, Lego is glad the company did, particularly with the four-hundred and sixty-eight million dollar success of its movie. http://goo.gl/P91C9h #EntertainmentBiz

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