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9 Lives And Counting Hello Kitty Turn 40

Hello Kitty is celebrating a big birthday this year. In the time since the first simple coin purse was sold in Japan back in 1974, Hello Kitty has become a multi-billion dollar empire — $8 billion worth of products bearing her image sold internationally in 2013. http://goo.gl/2b7ivV #FullNewsAudioAvailable #NPR

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