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Self Magazine SELFMagazine

Mug Color Affects Coffee Taste

New research says that the color of your mug could affect the taste of your coffee. People found coffee in white mugs tasted “more intense” while coffee in clear glasses tasted “sweeter”. We associate a darker color with a stronger taste and the dark coffee pops most against the backdrop of a white mug. http://goo.gl/w0mSYS

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