See More Hear More Watch More Hear More Get on iTunes
Chow Chow

It's All In The Design

IHOP has a new menu, and sales are up . But beware, the food isn’t any better. It’s how they designed the menu. Next time you need hotcakes, see how the menu induces you to upgrade and buy more. http://finance.yahoo.com/news/ihops-menu-design-gets-customers-200842018.html #Recipe

UP NEXT

More from