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Sony Promotes Festivus

Sony Pictures Television has sponsored the first-ever takeover of Yahoo’s Tumblr, celebrating the fictional holiday of Festivus from “Seinfeld.” The studio’s meta-campaign centers on the holiday “for the rest of us,” aimed at driving users to watch episodes of “Seinfeld” on Crackle, its ad-supported video site. http://goo.gl/jSF6Ky #EntertainmentBiz

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