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Industry wagers big on gluten-free

The number of people who must avoid gluten for health reasons may be relatively small, but other consumers have joined them to create a lucrative market the food industry covets. http://www.nytimes.com/2014/02/18/business/food-industry-wagers-big-on-gluten-free.html?nl=todaysheadlines&emc=edit_th_20140218

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