See More Hear More Watch More Hear More Get on iTunes
NYT Business NYTimesBusiness

Hedge funds test idea of branding

Years of lackluster performance and growing competition for institutional investors like pension funds have made hedge funds warm to the idea of branding. http://dealbook.nytimes.com/2014/02/20/with-ban-on-ads-lifted-hedge-funds-test-waters/?nl=todaysheadlines&emc=edit_th_20140221

UP NEXT

More from