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Yahoo starts push into new ad areas

Yahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads. Chief executive Marissa Mayer’s goal this year is to start making the ads on Yahoo as compelling as the content. http://www.nytimes.com/2014/02/24/technology/yahoo-aims-to-more-deftly-blend-ads-with-content.html?nl=todaysheadlines&emc=edit_th_20140224

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