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A&W using tech to attract younger people

Restaurant chain A&W, which peaked in the 1960s and 70s, hopes a campaign that includes a 304-character hashtag will attract the younger generation. http://www.nytimes.com/2014/04/23/business/media/with-a-mouthful-aw-hopes-to-draw-baby-boomers-offspring.html?ref=technology

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