See More Hear More Watch More Hear More Get on iTunes
Indiewire Indiewire

The Anticipation Is Better Than The Film

Big movie marketing campaigns give away so much that they risk leaving nothing left to look forward to by the time a movie actually opens. What this amounts to is a culture where the buildup to a film becomes more important than the film itself. http://goo.gl/avBP3f #EntertainmentBiz

UP NEXT

More from