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Mediabong Raises 5 Million

Mediabong (no, not that kind) inhales $5M for U.S. expansion. Mediabong offers a patented video ad technology called SyncRoll. It reads in real time what a story is about, analyzes what kind of content the user selects, and provides an appropriate in-story video-with-ad, or a standalone video ad. Kellogg’s viewability went up 40 percent with it. http://goo.gl/88gsK5 #tech

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